{"id":115,"date":"2024-07-24T10:19:35","date_gmt":"2024-07-24T10:19:35","guid":{"rendered":"https:\/\/laotracalle.com.co\/?page_id=115"},"modified":"2024-08-05T18:04:10","modified_gmt":"2024-08-05T18:04:10","slug":"metodo","status":"publish","type":"page","link":"https:\/\/laotracalle.com.co\/index.php\/metodo\/","title":{"rendered":"M\u00e9todo"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb next_background_color=\u00bb#ECE8E1&#8243; admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/METODO-LOC.jpg\u00bb custom_padding=\u00bb300px|158px|300px||false|false\u00bb custom_padding_tablet=\u00bb200px||200px||false|false\u00bb custom_padding_phone=\u00bb200px|158px|200px||false|false\u00bb bottom_divider_style=\u00bbtriangle\u00bb bottom_divider_height=\u00bb40px\u00bb bottom_divider_flip=\u00bbvertical\u00bb bottom_divider_height_tablet=\u00bb24px\u00bb bottom_divider_height_phone=\u00bb21px\u00bb bottom_divider_height_last_edited=\u00bbon|desktop\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb42px||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbTALLICA BOLD||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb83px\u00bb header_font=\u00bbTALLICA BOLD||||||||\u00bb header_text_color=\u00bb#ECE8E1&#8243; header_font_size=\u00bb80px\u00bb header_line_height=\u00bb0.9em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb||50px||false|false\u00bb custom_margin_tablet=\u00bb||0px||false|false\u00bb custom_margin_phone=\u00bb||10px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb83px\u00bb text_font_size_phone=\u00bb50px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb1.6em\u00bb text_line_height_phone=\u00bb1.6em\u00bb text_line_height_last_edited=\u00bbon|tablet\u00bb header_font_size_tablet=\u00bb80px\u00bb header_font_size_phone=\u00bb48px\u00bb header_font_size_last_edited=\u00bbon|tablet\u00bb header_line_height_tablet=\u00bb1em\u00bb header_line_height_phone=\u00bb\u00bb header_line_height_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>M\u00c9TODO<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb19px\u00bb custom_margin=\u00bb11px|0px|28px||false|false\u00bb custom_padding=\u00bb|||15px|false|false\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb1em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb border_width_left=\u00bb4px\u00bb border_color_left=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">La ruta m\u00e1s corta<br \/><\/span><span style=\"font-weight: 400;\">para hacerlo<br \/>cada vez mejor.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ECE8E1&#8243; custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb100px||||false|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbTALLICA BOLD||||||||\u00bb header_2_text_color=\u00bb#FF5205&#8243; header_2_font_size=\u00bb83px\u00bb header_2_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px||false|false\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; header_2_font_size_tablet=\u00bb72px\u00bb header_2_font_size_phone=\u00bb50px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_2_line_height_tablet=\u00bb1.5em\u00bb header_2_line_height_phone=\u00bb1.5em\u00bb header_2_line_height_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: right;\">TENEMOS LAS<br \/>IDEAS CLARAS<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#FF5205&#8243; divider_weight=\u00bb6px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb0px\u00bb custom_margin_tablet=\u00bb-35px||||false|false\u00bb custom_margin_phone=\u00bb-35px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||0px|||\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text content_tablet=\u00bb<\/p>\n<p style=%22text-align: right;%22>Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p style=%22text-align: right;%22>Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO||||||||\u00bb text_text_color=\u00bb#293133&#8243; text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb25px||||false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left;\">Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][dsm_content_timeline dsm_responsive_style=\u00bbselect\u00bb dsm_card_arrow=\u00bbon\u00bb dsm_tree_animation=\u00bbon\u00bb dsm_fill_animation_speed=\u00bb100&#8243; dsm_image_lightbox=\u00bbon\u00bb dsm_bg_color=\u00bb#ECE8E1&#8243; dsm_pointer_bg_color=\u00bb#ECE8E1&#8243; dsm_pointer_active_bg_color=\u00bb#FF5205&#8243; dsm_pointer_icon_color=\u00bb#FF5205&#8243; dsm_pointer_active_icon_color=\u00bb#ECE8E1&#8243; dsm_tree_bg_color=\u00bb#ECE8E1&#8243; dsm_tree_active_bg_color=\u00bb#FF5205&#8243; dsm_tree_width=\u00bb5px\u00bb dsm_icon_color=\u00bb#ECE8E1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_level=\u00bbh2&#8243; header_font=\u00bbTALLICA BOLD||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#ECE8E1&#8243; header_font_size=\u00bb52px\u00bb header_line_height=\u00bb1.4em\u00bb content_font=\u00bbHS NOVANO|900|||||||\u00bb content_text_align=\u00bbjustify\u00bb content_text_color=\u00bb#ECE8E1&#8243; content_font_size=\u00bb16px\u00bb content_line_height=\u00bb1.2em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb border_width_all_image-icon=\u00bb3px\u00bb border_color_all_image-icon=\u00bb#FF5205&#8243; border_width_all_pointer_border=\u00bb4px\u00bb border_color_all_pointer_border=\u00bb#FF5205&#8243; border_color_all_card_border=\u00bb#FF5205&#8243; border_color_right_card_border=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb][dsm_content_timeline_child dsm_use_icon_image=\u00bboff\u00bb dsm_title=\u00bb1&#8243; dsm_content=\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Desarrollamos conceptos e ideas que ofrecen un punto de vista noticioso y entretenido, en todas nuestras experiencias y eventos de marca.<\/span><\/p>\n<p>\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbTALLICA BOLD||||||||\u00bb header_text_color=\u00bb#FF5205&#8243; content_text_color=\u00bb#ECE8E1&#8243; content_font_size=\u00bb16px\u00bb background_color=\u00bb#293133&#8243; background_enable_color=\u00bbon\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_horizontal_motion=\u00bb0|50|50|100|1|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; global_colors_info=\u00bb{}\u00bb parent_header_level=\u00bbh2&#8243;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00bboff\u00bb dsm_title=\u00bb2&#8243; dsm_content=\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Dise\u00f1amos y ejecutamos de forma precisa experiencias de PR, llenas de momentos y elementos l\u00fadicos, est\u00e9ticos e interactivos que facilitan el trabajo de investigaci\u00f3n y publicaci\u00f3n del periodista y\/o creador de contenido.<\/span><\/p>\n<p>\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbTALLICA BOLD||||||||\u00bb header_text_color=\u00bb#FF5205&#8243; content_text_color=\u00bb#ECE8E1&#8243; content_font_size=\u00bb16px\u00bb background_color=\u00bb#293133&#8243; background_enable_color=\u00bbon\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_horizontal_motion=\u00bb0|50|50|100|1|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; global_colors_info=\u00bb{}\u00bb parent_header_level=\u00bbh2&#8243;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00bboff\u00bb dsm_title=\u00bb3&#8243; dsm_content=\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Enriquecemos y facilitamos los insumos necesarios para que los periodistas y creadores de contenido, comuniquen alineada y creativamente los mensajes de la marca.<\/span><\/p>\n<p>\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbTALLICA BOLD||||||||\u00bb header_text_color=\u00bb#FF5205&#8243; content_text_color=\u00bb#ECE8E1&#8243; content_font_size=\u00bb16px\u00bb background_color=\u00bb#293133&#8243; background_enable_color=\u00bbon\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_horizontal_motion=\u00bb0|50|50|100|1|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; global_colors_info=\u00bb{}\u00bb parent_header_level=\u00bbh2&#8243;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00bboff\u00bb dsm_title=\u00bb4&#8243; dsm_content=\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Damos resultados tangibles de PR en medios on y off line, que son validados por las sonrisas de todos los asistentes a nuestras experiencias BTL y a la medici\u00f3n de Indicadores de gesti\u00f3n clave para nuestro cliente (KPIS).<\/span><\/p>\n<p>\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbTALLICA BOLD||||||||\u00bb header_text_color=\u00bb#FF5205&#8243; content_text_color=\u00bb#ECE8E1&#8243; content_font_size=\u00bb16px\u00bb background_color=\u00bb#293133&#8243; background_enable_color=\u00bbon\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_horizontal_motion=\u00bb0|50|50|100|1|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; global_colors_info=\u00bb{}\u00bb parent_header_level=\u00bbh2&#8243;][\/dsm_content_timeline_child][\/dsm_content_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FF5205&#8243; custom_padding=\u00bb120px||120px||true|\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbTALLICA BOLD||||||||\u00bb header_2_text_color=\u00bb#ECE8E1&#8243; header_2_font_size=\u00bb83px\u00bb header_2_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px||false|false\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; header_2_font_size_tablet=\u00bb72px\u00bb header_2_font_size_phone=\u00bb50px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_2_line_height_tablet=\u00bb1.5em\u00bb header_2_line_height_phone=\u00bb1.5em\u00bb header_2_line_height_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: right;\"><span style=\"font-weight: 400;\">PLANEACI\u00d3N Y<br \/>EJECUCI\u00d3N ESTRAT\u00c9GICA<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#ECE8E1&#8243; divider_weight=\u00bb6px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb0px\u00bb custom_margin_tablet=\u00bb-35px||||false|false\u00bb custom_margin_phone=\u00bb-35px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||0px|||\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text content_tablet=\u00bb<\/p>\n<p style=%22text-align: right;%22>Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p style=%22text-align: right;%22>Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO|900|||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb25px||36px||false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Nuestro Planteamiento y Ejecuci\u00f3n Estrat\u00e9gica en la creaci\u00f3n de una experiencia BTL para PR, incluye:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb border_width_left=\u00bb6px\u00bb border_color_left=\u00bb#ECE8E1&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbAnalizar el Contexto y las Tendencias.\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1em\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbCrear y\/o Alinear Objetivos.\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbAplicar Modelos Estrat\u00e9gicos Propios.\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbDefinir Acciones T\u00e1cticas con nuestro Tool Kit Transmedia.\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbPlantear hitos y Cronograma de Actividades.\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbEjecutar y Monitorizar con nuestro Modelo Log\u00edstico Error cero.\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][dsm_icon_list text_indent=\u00bb16px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb32px\u00bb custom_margin=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_tablet=\u00bb-10px||-10px|15px|true|false\u00bb custom_margin_phone=\u00bb0px||0px||true|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0&#8243; text_font_size_tablet=\u00bb19px\u00bb text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bbMedir y Recopilar Resultados On y Off Line, (KPIS).\u00bb font_icon=\u00bb&#x5a;||divi||400&#8243; icon_color=\u00bb#ECE8E1&#8243; icon_padding=\u00bb15px\u00bb icon_font_size=\u00bb30px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#293133&#8243; custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb100px||||false|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbTALLICA BOLD||||||||\u00bb header_2_text_color=\u00bb#FF5205&#8243; header_2_font_size=\u00bb83px\u00bb header_2_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px||false|false\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|100|2|0|0&#8243; scroll_fade_enable=\u00bbon\u00bb scroll_fade=\u00bb0|20|20|100|0|100|100&#8243; header_2_font_size_tablet=\u00bb72px\u00bb header_2_font_size_phone=\u00bb50px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_2_line_height_tablet=\u00bb1.5em\u00bb header_2_line_height_phone=\u00bb1.5em\u00bb header_2_line_height_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: right;\">TOOL KIT<br \/>TRANSMEDIA<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#FF5205&#8243; divider_weight=\u00bb6px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb0px\u00bb custom_margin_tablet=\u00bb-35px||||false|false\u00bb custom_margin_phone=\u00bb-35px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||0px|||\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text content_tablet=\u00bb<\/p>\n<p style=%22text-align: right;%22>Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p style=%22text-align: right;%22>Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n<p>\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb25px||||false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Estas son las Herramientas o Acciones T\u00e1cticas que utilizamos como base para configurar cada uno de nuestros proyectos.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][dsm_circle_info dsm_enable_autoplay=\u00bbon\u00bb dsm_speed=\u00bb8s\u00bb dsm_delay=\u00bb5000&#8243; dsm_circle_size=\u00bb450px\u00bb dsm_circle_item_size=\u00bb100px\u00bb dsm_circle_bg_color=\u00bb#293133&#8243; dsm_circle_color=\u00bb#ECE8E1&#8243; dsm_icon_font_size=\u00bb34px\u00bb dsm_icon_bg_color=\u00bbRGBA(255,255,255,0)\u00bb dsm_icon_active_bg_color=\u00bbRGBA(255,255,255,0)\u00bb dsm_icon_color=\u00bb#ECE8E1&#8243; dsm_icon_active_color=\u00bb#FF5205&#8243; dsm_circle_image_width=\u00bb1px\u00bb dsm_content_icon_bg_color=\u00bbRGBA(255,255,255,0)\u00bb dsm_content_icon_color=\u00bbRGBA(255,255,255,0)\u00bb dsm_circle_size_tablet=\u00bb\u00bb dsm_circle_size_phone=\u00bb250px\u00bb dsm_circle_size_last_edited=\u00bbon|phone\u00bb dsm_circle_item_size_tablet=\u00bb115px\u00bb dsm_circle_item_size_phone=\u00bb70px\u00bb dsm_circle_item_size_last_edited=\u00bbon|phone\u00bb dsm_content_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb circle_title_font_size=\u00bb25px\u00bb header_level=\u00bbh2&#8243; header_font=\u00bbTALLICA BOLD||||||||\u00bb dsm_content_font=\u00bbTALLICA BOLD||||||||\u00bb dsm_content_text_color=\u00bb#ECE8E1&#8243; dsm_content_font_size=\u00bb20px\u00bb dsm_content_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb70px|0px|70px||true|false\u00bb custom_padding_tablet=\u00bb69px|0px|69px||true|false\u00bb custom_padding_phone=\u00bb50px|0px|50px|0px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb border_color_all=\u00bbRGBA(255,255,255,0)\u00bb border_color_all_dsm_circle_border=\u00bb#FF5205&#8243; border_radii_dsm_circle_border_tablet=\u00bb\u00bb border_radii_dsm_circle_border_phone=\u00bb\u00bb border_radii_dsm_circle_border_last_edited=\u00bbon|phone\u00bb border_width_all_dsm_active_circle_item_border=\u00bb6px\u00bb border_color_all_dsm_active_circle_item_border=\u00bb#FF5205&#8243; border_color_all_dsm_content_icon_border=\u00bbRGBA(255,255,255,0)\u00bb border_color_all_dsm_content_wrapper=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/PR-STUNT-01.png\u00bb alt=\u00bbPR Sunt\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>PR STUNTS<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/PR-STUNT-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb1&#8243;][\/dsm_circle_info_child][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/RUEDA-DE-PRENSA-01.png\u00bb alt=\u00bbRueda de Prensa\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>RUEDAS DE PRENSA<br \/>PRESS DATE<br \/>OPEN MIC<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/RUEDA-DE-PRENSA-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb2&#8243;][\/dsm_circle_info_child][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/PRESS-JUNKET-01.png\u00bb alt=\u00bbPress Junket\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>PRESS JUNKET<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/PRESS-JUNKET-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb3&#8243;][\/dsm_circle_info_child][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/ESTRATEGIA-DE-CONTENIDOS-01.png\u00bb alt=\u00bbEstrategia de Contenidos\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>ESTRATEGIA DE<br \/>CONTENIDOS<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/ESTRATEGIA-DE-CONTENIDOS-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb4&#8243;][\/dsm_circle_info_child][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/EVENDOTS-DE-RELACIONAMIENTO-01.png\u00bb alt=\u00bbEventos de Relacionamiento\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>EVENTOS DE<br \/>RELACIONAMIENTO<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/EVENDOTS-DE-RELACIONAMIENTO-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb5&#8243;][\/dsm_circle_info_child][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/CORREO-DIRECTO-01.png\u00bb alt=\u00bbCorreos Directos\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>CORREOS<br \/>DIRECTOS<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/CORREO-DIRECTO-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb6&#8243;][\/dsm_circle_info_child][dsm_circle_info_child image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/RED-CARPET-01.png\u00bb alt=\u00bbRed Carpet\u00bb dsm_circle_info_content=\u00bb<\/p>\n<p style=%22text-align: center;%22>RED CARPET<\/p>\n<p>\u00bb dsm_content_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/RED-CARPET-01.png\u00bb dsm_circle_image_width=\u00bb62px\u00bb dsm_content_image_width=\u00bb48%\u00bb dsm_circle_image_width_tablet=\u00bb62px\u00bb dsm_circle_image_width_phone=\u00bb30px\u00bb dsm_circle_image_width_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb dsm_content_line_height=\u00bb1.7em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_enable_color=\u00bbon\u00bb border_width_all_dsm_circle_active_item_border=\u00bb6px\u00bb border_color_all_dsm_circle_active_item_border=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb parentOrderClass=\u00bbdsm_circle_info_0&#8243; totalCount=\u00bb7&#8243; itemIndex=\u00bb7&#8243;][\/dsm_circle_info_child][\/dsm_circle_info][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00c9TODOLa ruta m\u00e1s cortapara hacerlocada vez mejor.TENEMOS LASIDEAS CLARASSomos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<div class=\"et_pb_with_border et_pb_module dsm_content_timeline dsm_content_timeline_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-content-timeline-items-wrapper dsm-center\" data-tree-animation=\"on\" data-tree-animation-tablet=\"\" data-tree-animation-phone=\"\" data-image_lightbox=\"on\">\n\t\t\t<div class=\"dsm-content-timeline-tree\">\n\t\t\t\t<div class=\"dsm-content-timeline-tree-progress\"><\/div>\n\t\t\t<\/div>\n\t\t   \n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"dsm-content-timeline-item-wrapper dsm_content_timeline_child_0\">\n\t\t\t\t\n\t\t\t\t<div class=\"dsm-content-timeline-content-wrapper dsm_wrapper_dsm_content_timeline_child_0 dsm-visibility\">   \t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm-timeline-content\">\n\t\t\t\t\t\t<h2 class=\"dsm-title\">1<\/h2>\n\t\t\t\t\t\t<div class=\"dsm-description\">Desarrollamos conceptos e ideas que ofrecen un punto de vista noticioso y entretenido, en todas nuestras experiencias y eventos de marca.<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"dsm-pointer-wrapper\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"dsm-content-timeline-item-wrapper dsm_content_timeline_child_1\">\n\t\t\t\t\n\t\t\t\t<div class=\"dsm-content-timeline-content-wrapper dsm_wrapper_dsm_content_timeline_child_1 dsm-visibility\">   \t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm-timeline-content\">\n\t\t\t\t\t\t<h2 class=\"dsm-title\">2<\/h2>\n\t\t\t\t\t\t<div class=\"dsm-description\">Dise\u00f1amos y ejecutamos de forma precisa experiencias de PR, llenas de momentos y elementos l\u00fadicos, est\u00e9ticos e interactivos que facilitan el trabajo de investigaci\u00f3n y publicaci\u00f3n del periodista y\/o creador de contenido.<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"dsm-pointer-wrapper\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"dsm-content-timeline-item-wrapper dsm_content_timeline_child_2\">\n\t\t\t\t\n\t\t\t\t<div class=\"dsm-content-timeline-content-wrapper dsm_wrapper_dsm_content_timeline_child_2 dsm-visibility\">   \t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"dsm-timeline-content\">\n\t\t\t\t\t\t<h2 class=\"dsm-title\">\u00bb3&#8243;<\/h2>\n\t\t\t\t\t\t<div class=\"dsm-description\">\u00bbEnriquecemos<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"dsm-pointer-wrapper\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-115","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9todo - laotracalle.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laotracalle.com.co\/index.php\/metodo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9todo - laotracalle.com\" \/>\n<meta property=\"og:description\" content=\"M\u00c9TODOLa ruta m\u00e1s cortapara hacerlocada vez mejor.TENEMOS LASIDEAS CLARASSomos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laotracalle.com.co\/index.php\/metodo\/\" \/>\n<meta property=\"og:site_name\" content=\"laotracalle.com\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T18:04:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"21 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/laotracalle.com.co\/index.php\/metodo\/\",\"url\":\"https:\/\/laotracalle.com.co\/index.php\/metodo\/\",\"name\":\"M\u00e9todo - laotracalle.com\",\"isPartOf\":{\"@id\":\"https:\/\/laotracalle.com.co\/#website\"},\"datePublished\":\"2024-07-24T10:19:35+00:00\",\"dateModified\":\"2024-08-05T18:04:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/laotracalle.com.co\/index.php\/metodo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/laotracalle.com.co\/index.php\/metodo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/laotracalle.com.co\/index.php\/metodo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/laotracalle.com.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9todo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/laotracalle.com.co\/#website\",\"url\":\"https:\/\/laotracalle.com.co\/\",\"name\":\"laotracalle.com.co\",\"description\":\"Lo Otra Calle \/ Ideas que hacen noticia - Especialistas en Eventos y Acciones BTL para PR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/laotracalle.com.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9todo - laotracalle.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laotracalle.com.co\/index.php\/metodo\/","og_locale":"es_ES","og_type":"article","og_title":"M\u00e9todo - laotracalle.com","og_description":"M\u00c9TODOLa ruta m\u00e1s cortapara hacerlocada vez mejor.TENEMOS LASIDEAS CLARASSomos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.","og_url":"https:\/\/laotracalle.com.co\/index.php\/metodo\/","og_site_name":"laotracalle.com","article_modified_time":"2024-08-05T18:04:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"21 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/laotracalle.com.co\/index.php\/metodo\/","url":"https:\/\/laotracalle.com.co\/index.php\/metodo\/","name":"M\u00e9todo - laotracalle.com","isPartOf":{"@id":"https:\/\/laotracalle.com.co\/#website"},"datePublished":"2024-07-24T10:19:35+00:00","dateModified":"2024-08-05T18:04:10+00:00","breadcrumb":{"@id":"https:\/\/laotracalle.com.co\/index.php\/metodo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/laotracalle.com.co\/index.php\/metodo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/laotracalle.com.co\/index.php\/metodo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/laotracalle.com.co\/"},{"@type":"ListItem","position":2,"name":"M\u00e9todo"}]},{"@type":"WebSite","@id":"https:\/\/laotracalle.com.co\/#website","url":"https:\/\/laotracalle.com.co\/","name":"laotracalle.com.co","description":"Lo Otra Calle \/ Ideas que hacen noticia - Especialistas en Eventos y Acciones BTL para PR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/laotracalle.com.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/pages\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":102,"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/pages\/115\/revisions"}],"predecessor-version":[{"id":2274,"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/pages\/115\/revisions\/2274"}],"wp:attachment":[{"href":"https:\/\/laotracalle.com.co\/index.php\/wp-json\/wp\/v2\/media?parent=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}