{"id":2283,"date":"2024-09-21T10:51:39","date_gmt":"2024-09-21T10:51:39","guid":{"rendered":"https:\/\/laotracalle.com.co\/?page_id=2283"},"modified":"2025-01-24T12:36:30","modified_gmt":"2025-01-24T12:36:30","slug":"como-lo-hacemos-v2","status":"publish","type":"page","link":"https:\/\/laotracalle.com.co\/index.php\/como-lo-hacemos-v2\/","title":{"rendered":"C\u00d3MO LO HACEMOS V2"},"content":{"rendered":"

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C\u00d3MO LO HACEMOS<\/p>\n

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En un mundo con exceso de informaci\u00f3n,
se necesitan nuevas ideas para generar noticia.<\/p>\n

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PRINCIPIOS DE AMPLIFICACI\u00d3N MEDIATICA:<\/p>\n

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Aumentando la cantidad de medios TR1 que nos publican: Medios regionales de entretenimiento y medios de secciones afines: vida de hoy, salud y belleza, moda, etc.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00bbGENERAR ALCANCE\u00bb open_toggle_text_color=\u00bb#ECE8E1″ open_toggle_background_color=\u00bb#293133″ closed_toggle_text_color=\u00bb#ECE8E1″ icon_color=\u00bb#ECE8E1″ toggle_icon=\u00bb||divi||400″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb20px\u00bb open_icon_color=\u00bb#ECE8E1″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bb#ECE8E1″ title_level=\u00bbh3″ title_font=\u00bbBebas Neue|||||||#FF5205|\u00bb title_font_size=\u00bb26px\u00bb closed_title_font_size=\u00bb25px\u00bb body_font=\u00bbHS NOVANO||||||||\u00bb body_text_color=\u00bb#ECE8E1″ body_font_size=\u00bb16px\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_margin=\u00bb||0px|||\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0″ scroll_fade=\u00bb0|20|50|100|0|100|100″ border_color_all=\u00bbRGBA(255,255,255,0)\u00bb border_width_bottom=\u00bb4px\u00bb border_color_bottom=\u00bb#ECE8E1″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Impactando en todos los medios TR1 y TR2, a partir de su afinidad con nuestras actividades y formatos de contenido. Por ejemplo, determinar a cu\u00e1les medios les interesa asistir a un Press Junket y a cu\u00e1les recibir un comunicado.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00bbINCENTIVAR LA RECURRENCIA\u00bb open_toggle_text_color=\u00bb#ECE8E1″ open_toggle_background_color=\u00bb#293133″ closed_toggle_text_color=\u00bb#ECE8E1″ icon_color=\u00bb#ECE8E1″ toggle_icon=\u00bb||divi||400″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb20px\u00bb open_icon_color=\u00bb#ECE8E1″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bb#ECE8E1″ title_level=\u00bbh3″ title_font=\u00bbBebas Neue|||||||#FF5205|\u00bb title_font_size=\u00bb26px\u00bb closed_title_font_size=\u00bb25px\u00bb body_font=\u00bbHS NOVANO||||||||\u00bb body_text_color=\u00bb#ECE8E1″ body_font_size=\u00bb16px\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_margin=\u00bb||0px|||\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0″ border_color_all=\u00bbRGBA(255,255,255,0)\u00bb border_width_bottom=\u00bb4px\u00bb border_color_bottom=\u00bb#ECE8E1″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Logrando que nuestra base de medios publique m\u00e1s de una nota sobre un mismo contenido o noticia.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00bbDIFUNDIR CONTENIDOS DE VALOR\u00bb open_toggle_text_color=\u00bb#ECE8E1″ open_toggle_background_color=\u00bb#293133″ closed_toggle_text_color=\u00bb#ECE8E1″ icon_color=\u00bb#ECE8E1″ toggle_icon=\u00bb||divi||400″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb20px\u00bb open_icon_color=\u00bb#ECE8E1″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bb#ECE8E1″ title_level=\u00bbh3″ title_font=\u00bbBebas Neue|||||||#FF5205|\u00bb title_font_size=\u00bb26px\u00bb closed_title_font_size=\u00bb25px\u00bb body_font=\u00bbHS NOVANO||||||||\u00bb body_text_color=\u00bb#ECE8E1″ body_font_size=\u00bb16px\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_margin=\u00bb||0px|||\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0″ border_color_all=\u00bbRGBA(255,255,255,0)\u00bb border_width_bottom=\u00bb4px\u00bb border_color_bottom=\u00bb#ECE8E1″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Ofrecemos un punto de vista diferente, dise\u00f1ando contenidos atractivos y optimizados que le permiten al periodista o creador de contenido abordar la noticia y presentarla de forma relevante a sus seguidores o audiencias.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00bbALCANZAR EL TOP OF HEART\u00bb open_toggle_text_color=\u00bb#ECE8E1″ open_toggle_background_color=\u00bb#293133″ closed_toggle_text_color=\u00bb#ECE8E1″ icon_color=\u00bb#ECE8E1″ toggle_icon=\u00bb||divi||400″ use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb20px\u00bb open_icon_color=\u00bb#ECE8E1″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bb#ECE8E1″ title_level=\u00bbh3″ title_font=\u00bbBebas Neue|||||||#FF5205|\u00bb title_font_size=\u00bb26px\u00bb closed_title_font_size=\u00bb25px\u00bb body_font=\u00bbHS NOVANO||||||||\u00bb body_text_color=\u00bb#ECE8E1″ body_font_size=\u00bb16px\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_margin=\u00bb||0px|||\u00bb scroll_horizontal_motion_enable=\u00bbon\u00bb scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0″ border_color_all=\u00bbRGBA(255,255,255,0)\u00bb border_width_bottom=\u00bb4px\u00bb border_color_bottom=\u00bb#ECE8E1″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Posicionamos marcas en el coraz\u00f3n de los medios creando acciones de valor que conectan emocionalmente a nuestros clientes con los periodistas y creadores de contenidos, convirti\u00e9ndolas en las m\u00e1s queridas para ellos.<\/span><\/p>\n

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TOOL KIT
TRANSMEDIA<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#FF5205″ divider_weight=\u00bb6px\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb height=\u00bb0px\u00bb custom_margin_tablet=\u00bb-35px||||false|false\u00bb custom_margin_phone=\u00bb-35px||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||0px|||\u00bb custom_padding_tablet=\u00bb0px||0px||false|false\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text content_tablet=\u00bb<\/p>\n

Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n

\u00bb content_phone=\u00bb<\/p>\n

Somos constructores de mensajes relevantes para las marcas y los comunicamos ingeniosamente para despertar el inter\u00e9s genuino de cualquier medio o audiencia con una metodolog\u00eda clara.<\/p>\n

\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO||||||||\u00bb text_text_color=\u00bb#ECE8E1″ text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb25px||||false|false\u00bb text_font_size_tablet=\u00bb16px\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Estas son las Herramientas o Acciones T\u00e1cticas que utilizamos como base para configurar cada uno de nuestros proyectos.<\/span><\/p>\n

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PR STUNTS<\/p>\n

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RUEDAS DE PRENSA
PRESS DATE
OPEN MIC<\/p>\n

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PRESS JUNKET<\/p>\n

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ESTRATEGIA DE
CONTENIDOS<\/p>\n

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EVENTOS DE
RELACIONAMIENTO<\/p>\n

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CORREOS
DIRECTOS<\/p>\n

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RED CARPET<\/p>\n

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Ruedas de Prensa<\/h2>\n

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Ponemos a tu disposici\u00f3n toda nuestra creatividad y recursos tecnol\u00f3gicos para organizar una rueda de prensa entretenida y exitosa. Nos encargamos de que la informaci\u00f3n se comunique de manera clara y atractiva, creando un ambiente din\u00e1mico donde los medios puedan interactuar de forma efectiva.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeature\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/09\/JUNKETS-DE-TELAENTOS.jpg\u00bb parallax=\u00bbon\u00bb overflow-x=\u00bbhidden\u00bb overflow-y=\u00bbhidden\u00bb custom_padding=\u00bb|||0px||\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bb_initial\u00bb header_2_font=\u00bbTALLICA BOLD||||||||\u00bb header_2_text_color=\u00bb#878787″ header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px||false|false\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb border_width_bottom=\u00bb6px\u00bb border_color_bottom=\u00bb#FF5205″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Press Junkets<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bb_initial\u00bb text_font=\u00bbHS NOVANO|500|||||||\u00bb text_text_color=\u00bb#293133″ text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb25px||||false|false\u00bb text_font_size_tablet=\u00bb15px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Nos encargamos de todo para que tu Press Junket<\/b> sea un \u00e9xito. Contratamos la locaci\u00f3n, dise\u00f1amos el set, e implementamos todo el equipo de c\u00e1maras, sonido e iluminaci\u00f3n con personal profesional. Coordinamos entrevistas exclusivas y, adem\u00e1s, ponemos a disposici\u00f3n de los periodistas el material grabado en un plazo de 24 horas. Todo esto con el objetivo de asegurar una cobertura medi\u00e1tica de alto impacto y calidad.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/08\/JUNKETS-DE-TALENTOS-2.jpg\u00bb title_text=\u00bbJUNKETS DE TALENTOS 2″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|40|1|0|0″ scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeature\u00bb _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#ECE8E1″ background_image=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/09\/PR-STUNTS.jpg\u00bb parallax=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttp:\/\/laotracalle.com.co\/wp-content\/uploads\/2024\/09\/PR-STUNTS-1.jpg\u00bb title_text=\u00bbPR STUNTS 1″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb scroll_vertical_motion_enable=\u00bbon\u00bb scroll_vertical_motion=\u00bb0|20|20|40|1|0|0″ scroll_horizontal_motion=\u00bb0|20|20|40|1|0|0″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.22.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0″ _module_preset=\u00bb_initial\u00bb header_2_font=\u00bbTALLICA BOLD||||||||\u00bb header_2_text_color=\u00bb#878787″ header_2_font_size=\u00bb50px\u00bb header_2_line_height=\u00bb1.5em\u00bb custom_margin=\u00bb||10px||false|false\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb border_width_bottom=\u00bb6px\u00bb border_color_bottom=\u00bb#FF5205″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

PR Stunts<\/h2>\n

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Nos especializamos en crear PR Stunts<\/b>, acciones creativas dise\u00f1adas que suceden en contextos inesperados para despertar el inter\u00e9s de los medios de comunicaci\u00f3n e influenciadores.<\/p>\n

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Tomas de Medios<\/h2>\n

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Visitamos directamente los medios implementando actividades creativas e impactantes para introducir tu noticia en los contenidos al aire. Nos aseguramos de que tu mensaje resuene, creando una experiencia inolvidable que genere cobertura medi\u00e1tica de gran valor.<\/p>\n

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Eventos de Relacionamiento<\/h2>\n

de Periodistas<\/h2>\n

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Fortalece las relaciones con los medios y fomenta el networking con nuestros eventos de relacionamiento, creando un ambiente agradable, productivo y propicio para el intercambio de ideas entre tu marca y los periodistas o creadores de contenido.<\/span><\/p>\n

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Eventos y Experiencias BTL<\/h2>\n

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Ofrece experiencias diferenciadoras con eventos dise\u00f1ados a trav\u00e9s de metodolog\u00edas y procesos comprobados, que logran transmitir y difundir eficientemente los mensajes clave de tu marca, reflejar su esencia y generar un impacto tanto positivo como duradero, on y off line.<\/span><\/p>\n

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Creatividad y Estrategia para Acciones F\u00edsicas o Digitales enfocadas en PR.<\/h2>\n

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Transformamos la creatividad en acciones concretas, tanto f\u00edsicas como digitales para potenciar tu presencia en los medios. Nuestros estrategas crean experiencias novedosas y atractivas que capturan la esencia de tu marca, garantizando que cada acci\u00f3n de relaciones p\u00fablicas tenga un impacto significativo y duradero.<\/span><\/p>\n

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C\u00d3MO LO HACEMOSEn un mundo con exceso de informaci\u00f3n,se necesitan nuevas ideas para generar noticia.PRINCIPIOS DE AMPLIFICACI\u00d3N MEDIATICA:Aumentando la cantidad de medios TR1 que nos publican: Medios regionales de entretenimiento y medios de secciones afines: vida de hoy, salud y belleza, moda, etc.Impactando en todos los medios TR1 y TR2, a partir de su afinidad con nuestras actividades y formatos de contenido. Por ejemplo, determinar a cu\u00e1les medios les interesa asistir a un Press Junket y a cu\u00e1les recibir un comunicado.Logrando que nuestra base de medios publique m\u00e1s de una nota sobre un mismo contenido o noticia.Ofrecemos un punto de vista diferente, dise\u00f1ando contenidos atractivos y optimizados que le permiten al periodista o creador de contenido abordar la noticia y presentarla de forma relevante a sus seguidores o audiencias.Posicionamos marcas en el coraz\u00f3n de los medios creando acciones de valor que conectan emocionalmente a nuestros clientes con los periodistas y creadores de contenidos, convirti\u00e9ndolas en las m\u00e1s queridas para ellos.TOOL KITTRANSMEDIAEstas son las Herramientas o Acciones T\u00e1cticas que utilizamos como base para configurar cada uno de nuestros proyectos.

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