{"id":2211,"date":"2024-08-05T13:51:53","date_gmt":"2024-08-05T13:51:53","guid":{"rendered":"https:\/\/laotracalle.com.co\/?post_type=project&#038;p=2211"},"modified":"2025-03-06T19:01:25","modified_gmt":"2025-03-06T19:01:25","slug":"the-boys","status":"publish","type":"project","link":"https:\/\/laotracalle.com.co\/index.php\/project\/the-boys\/","title":{"rendered":"THE BOYS"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_fullwidth_header title=\u00bbTHE BOYS\u00bb subhead=\u00bbAmazon Prime\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bbBebas Neue|700|||||||\u00bb title_text_color=\u00bb#FF5205&#8243; title_font_size=\u00bb82px\u00bb subhead_font=\u00bbHS NOVANO|900|||||||\u00bb subhead_text_align=\u00bbleft\u00bb subhead_text_color=\u00bb#ECE8E1&#8243; subhead_font_size=\u00bb23px\u00bb background_color=\u00bb#293133&#8243; custom_padding=\u00bb||8px|||\u00bb title_font_size_tablet=\u00bb52px\u00bb title_font_size_phone=\u00bb32px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#293133&#8243; custom_padding=\u00bb0px|||||\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb3px||3px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=32BHpd_msQI\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb border_width_top=\u00bb6px\u00bb border_color_top=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_video][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNiJ9fQ==@\u00bb button_text=\u00bbVolver a Trabajo\u00bb button_alignment=\u00bbright\u00bb _builder_version=\u00bb4.27.0&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#ECE8E1&#8243; button_bg_color=\u00bb#FF5205&#8243; button_border_width=\u00bb0px\u00bb button_border_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_radius=\u00bb0px\u00bb button_font=\u00bbHS NOVANO|900|||||||\u00bb button_icon=\u00bb&#xf053;||fa||900&#8243; button_icon_color=\u00bb#ECE8E1&#8243; button_icon_placement=\u00bbleft\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-30px|||||\u00bb custom_padding=\u00bb10px|||||\u00bb button_text_size_tablet=\u00bb16px\u00bb button_text_size_phone=\u00bb11px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#FF5205&#8243; button_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#FF5205&#8243; text_font_size=\u00bb32px\u00bb custom_padding=\u00bb26px||7px||false|false\u00bb border_width_bottom=\u00bb3px\u00bb border_color_bottom=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<p>EJECUCI\u00d3N:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb0px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p><strong>PREMIERE<\/strong><br \/>Marca:\u00a0 <strong>AMAZON PRIME<\/strong><\/p>\n<p><em>Estamos seguros que <strong>un solo golpe de Homelander<\/strong><\/em><strong>\u00a0<em>resolver\u00eda el 99% de tus reuniones de trabajo, aunque no sabemos si el resultado sea el deseado\u2026<\/em> <em>\ud83d\ude02<\/em><\/strong><em> \u00a1lo que si es seguro, es que le encantar\u00eda estar generando el caos!; estuvimos al frente <\/em>del lanzamiento de la temporada 2 de <strong>#TheBoys<\/strong> fue un evento lleno de s\u00faper problemas&#8230; y soluciones creativas, que de forma contundente, lograron potenciar toda la estrategia de PR. \ud83d\ude08 <strong>#PRExperience #AmazonPrime<\/strong><\/p>\n<p>\u25b6\ufe0f <strong>\u00bfVamos a Salvar al Mundo?<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#293133&#8243; custom_padding=\u00bb0px||0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#FF5205&#8243; text_font_size=\u00bb32px\u00bb custom_padding=\u00bb26px||7px||false|false\u00bb border_width_bottom=\u00bb3px\u00bb border_color_bottom=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>EJECUCI\u00d3N:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbHS NOVANO||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Breve Introducci\u00f3n y sinopsis de 2 a 3 mparrafos m\u00e1ximo, de lo que fue el evento y la experiencia como tal para los asistentes.<\/p>\n<p>+ <span style=\"font-weight: 400;\">Problema \/ Brief *Si aplica<\/span><\/p>\n<p>+ <span style=\"font-weight: 400;\">Insight \/ Concepto <\/span><span style=\"font-weight: 400;\">*Si aplica <\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ <\/span><span style=\"font-weight: 400;\">Big idea \/ Soluci\u00f3n *Si aplica<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#FF5205&#8243; text_font_size=\u00bb32px\u00bb custom_padding=\u00bb||7px||false|false\u00bb border_width_bottom=\u00bb3px\u00bb border_color_bottom=\u00bb#FF5205&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>RESULTADOS Y KPIS:<\/p>\n<p>[\/et_pb_text][dsm_icon_list icon_color=\u00bb#FF5205&#8243; icon_gap_width=\u00bb2.3em\u00bb icon_padding=\u00bb12px\u00bb icon_font_size=\u00bb23px\u00bb text_indent=\u00bb1px\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbBebas Neue||||||||\u00bb text_text_color=\u00bb#ECE8E1&#8243; text_font_size=\u00bb20px\u00bb global_colors_info=\u00bb{}\u00bb][dsm_icon_list_child text=\u00bb95 MEDIOS IMPACTADOS\u00bb font_icon=\u00bb&#xf27a;||fa||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00bb250 IMPRESIONES MEDIOS TR1&#8243; font_icon=\u00bb&#xf26c;||fa||900&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00bb410 IMPRESIONES MEDIOS TR2&#8243; font_icon=\u00bb&#xe00b;||divi||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][dsm_icon_list_child text=\u00bb3245 COMPARTIDOS EN SOCIAL MEDIA\u00bb font_icon=\u00bb&#xf1d8;||fa||400&#8243; tooltip_background_color=\u00bb#FF5205&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][dsm_image_carousel gallery_ids=\u00bb1047,1035,1033,1029,1020&#8243; slider_type=\u00bbslideshow\u00bb slideshow_ratio=\u00bb11&#8243; mousewheel=\u00bbon\u00bb pause_on_hover=\u00bbon\u00bb space_between=\u00bb0&#8243; arrows=\u00bboff\u00bb use_arrow_custom_position=\u00bbon\u00bb arrow_custom_position=\u00bb-37px\u00bb arrow_horizontal_position=\u00bb47%\u00bb show_lightbox=\u00bbon\u00bb show_lightbox_gallery=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#293133&#8243; width=\u00bb100%\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_fullwidth_header title=\u00bbVER M\u00c1S:\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bbBebas Neue|700|||||||\u00bb title_text_color=\u00bb#ECE8E1&#8243; title_font_size=\u00bb72px\u00bb background_color=\u00bb#293133&#8243; custom_padding=\u00bb38px||21px|||\u00bb title_font_size_tablet=\u00bb52px\u00bb title_font_size_phone=\u00bb32px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_fullwidth_header][et_pb_fullwidth_portfolio include_categories=\u00bball\u00bb posts_number=\u00bb0&#8243; show_date=\u00bboff\u00bb zoom_icon_color=\u00bb#ece8e1&#8243; hover_overlay_color=\u00bbrgba(41,49,51,0.8)\u00bb hover_icon=\u00bb&#xe050;||divi||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb portfolio_header_font=\u00bbBebas Neue||||||||\u00bb portfolio_header_font_size=\u00bb31px\u00bb title_font=\u00bbBebas Neue|700|||||||\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#ECE8E1&#8243; title_font_size=\u00bb30px\u00bb background_color=\u00bb#293133&#8243; background_layout=\u00bbdark\u00bb border_color_top=\u00bbRGBA(255,255,255,0)\u00bb border_width_bottom=\u00bb6px\u00bb border_color_bottom=\u00bb#FF5205&#8243; border_color_all_image=\u00bb#293133&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_fullwidth_portfolio][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EJECUCI\u00d3N:PREMIEREMarca:\u00a0 AMAZON PRIME Estamos seguros que un solo golpe de Homelander\u00a0resolver\u00eda el 99% de tus reuniones de trabajo, aunque no sabemos si el resultado sea el deseado\u2026 \ud83d\ude02 \u00a1lo que si es seguro, es que le encantar\u00eda estar generando el caos!; estuvimos al frente del lanzamiento de la temporada 2 de #TheBoys fue un evento lleno de s\u00faper problemas&#8230; y soluciones creativas, que de forma contundente, lograron potenciar toda la estrategia de PR. \ud83d\ude08 #PRExperience #AmazonPrime \u25b6\ufe0f \u00bfVamos a Salvar al Mundo?EJECUCI\u00d3N:Breve Introducci\u00f3n y sinopsis de 2 a 3 mparrafos m\u00e1ximo, de lo que fue el evento y la experiencia como tal para los asistentes. + Problema \/ Brief *Si aplica + Insight \/ Concepto *Si aplica + Big idea \/ Soluci\u00f3n *Si aplicaRESULTADOS Y KPIS:<div class=\"et_pb_module dsm_icon_list dsm_icon_list_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<ul class=\"dsm_icon_list_items dsm_icon_list_ltr_direction dsm_icon_list_layout_vertical\"><li class=\"dsm_icon_list_child dsm_icon_list_child_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">\uf27a<\/span><\/span><span class=\"dsm_icon_list_text\">95 MEDIOS IMPACTADOS<\/span>\n\t\t\t<\/li><li class=\"dsm_icon_list_child dsm_icon_list_child_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">\uf26c<\/span><\/span><span class=\"dsm_icon_list_text\">250 IMPRESIONES MEDIOS TR1<\/span>\n\t\t\t<\/li><li class=\"dsm_icon_list_child dsm_icon_list_child_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">\ue00b<\/span><\/span><span class=\"dsm_icon_list_text\">410 IMPRESIONES MEDIOS TR2<\/span>\n\t\t\t<\/li><li class=\"dsm_icon_list_child dsm_icon_list_child_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"dsm_icon_list_wrapper\"><span class=\"dsm_icon_list_icon\">\uf1d8<\/span><\/span><span class=\"dsm_icon_list_text\">3245 COMPARTIDOS EN SOCIAL MEDIA<\/span>\n\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_image_carousel dsm_image_carousel_0 \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"swiper-container dsm_image_carousel_container  dsm_image_carousel_slideshow\" 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